Business Wire·Aug 25, 2026, 9:00 AM ET

Block’s Neighborhoods Adds 30,000 More Sellers as Square and Cash App Help Build Local Commerce Network

Block, Inc. announced that Neighborhoods has added 30,000 sellers, representing a nearly 10x increase from June 2026.
Top Neighborhoods sellers are seeing 110% more transactions from followers compared to other customers.
Customers earn Local Cash equal to 10% of their order subtotal, up to $10, on qualifying purchases with participating sellers.
Cash App funds Local Cash rewards for the first 12 months, providing sellers with a no-cost method to encourage repeat visits.
Sellers can reach followers directly via marketing campaigns in Cash App to drive return visits.
New customers who follow a business \& make a qualifying purchase may receive a $5 Local Cash bonus funded by Cash App.
As of June 2026, Neighborhoods sellers represent $1 billion in annualized gross payment volume, up more than 220% from March 2026.
Availability expanded in June 2026 to include Square Terminal hardware, more than doubling eligible sellers.
Followers account for 10% of seller gross payment volume on average after three quarters on the platform.
Block is ramping auto-enablement across the country \& testing new methods to build density in local markets.
Block is also focusing on increasing awareness of Neighborhoods among Square sellers' employees.