newsfilter
← Latest News
Business Wire·

Blueair Named the Official Air Care Partner of the New York Knicks

MSGS
  • Madison Square Garden Sports Corp. (NYSE: MSGS) announced a partnership naming Blueair as the Official Air Care Partner of the New York Knicks.
  • This first-of-its-kind designation focuses on "Controlling Your Conditions" to support elite performance, focus, & recovery.
  • Blueair will integrate its air wellness technology directly into the Knicks training center.
  • As Presenting Partner of the digital series "Game On," Blueair will feature across the Knicks social channels on game days.
  • The collaboration includes an in-arena contest & a dedicated activation space during Knicks regular season home games at The Garden.
  • Blueair branding will appear via LED ribbon signage & courtside LED signage during non-nationally televised regular season home games.
  • MSG Entertainment EVP Doug Jossem stated the partnership strengthens shared commitments to delivering memorable fan experiences across multiple platforms.
  • Blueair CEO Andy Lu emphasized that performance begins with the conditions athletes & fans create to support focus, recovery, & well-being.
  • MSG Sports operates the New York Knicks, New York Rangers, Westchester Knicks, Hartford Wolf Pack, & the MSG Training Center in Greenburgh, NY.
  • Blueair is a Swedish-founded global air wellness brand dedicated to enhancing health by creating cleaner, fresher, & healthier indoor environments.