GlobeNewswire·Sep 8, 2026, 4:20 PM ET

BOSTON BEER APPOINTS ALLISON STRANSKY CHIEF MARKETING OFFICER EFFECTIVE OCTOBER 12

Boston Beer Company announced the appointment of Allison Stransky as Chief Marketing Officer effective October 12, 2026.
Stransky brings over 20 years of experience, including current roles as Vice President CMO at Samsung Electronics America, prior tenure at Google, L'Oréal, Unilever, Johnson & Johnson.
She will lead the marketing function for Boston Beer's portfolio of beer & beyond beer brands, including Samuel Adams, Dogfish Head, Twisted Tea, Sun Cruiser, Truly Hard Seltzer, & Angry Orchard.
Her responsibilities include brand management, shopper marketing, connected commerce, digital & social media, integrated communications, media, sponsorships, experiential marketing, & consumer insights.
Stransky will report to Founder, Brewer, Chairman, President & CEO Jim Koch as well as Chief Operating Officer Phil Hodges, who served as interim CMO.
She will remain with Samsung through the end of September before joining Boston Beer.
Boston Beer Company was founded in 1984, is listed on the NYSE as SAM, & operates taprooms in Delaware, Massachusetts, New York, & Ohio.