newsfilter
← Latest News
Business Wire·

Braze Named a Leader in the Inaugural Gartner® Magic Quadrant™ for Email Marketing Platforms

  • Braze was named a Leader in the inaugural 2026 Gartner Magic Quadrant for Email Marketing Platforms.
  • The company ranked first in all three Use Cases in the companion 2026 Gartner Critical Capabilities report: Promotional Messaging (4.34/5), Triggered Messaging (4.38/5), and Post-Purchase Messaging (4.38/5).
  • Braze is also a Leader in the 2026 Gartner Magic Quadrant for Multichannel Marketing Hubs for the fourth consecutive year, achieving the highest rank for Ability to Execute.
  • Key customers using the platform include Panera Bread, KFC, DraftKings, e.l.f. Cosmetics, Luxury Escapes, Cleo, and Dayuse.
  • Luxury Escapes increased newsletter clickthrough rates by 10% and achieved 142% of its membership signup goal using Braze Catalogs.
  • Cleo reduced unsubscribes by 81% and increased app opens by 284% by utilizing the BrazeAI Operator.
  • Dayuse reported a 23% uplift in its repeat-booking campaign after using the BrazeAI Agent Console for multilingual content.
  • The platform integrates email with mobile, web, and other channels to coordinate customer journeys using real-time data.
  • AI features include the BrazeAI Operator for building personalization, the BrazeAI Agent Console for embedding agents, and the BrazeAI Decisioning Studio for determining relevant experiences.
  • Braze is headquartered in New York with 15 offices across the Americas, EMEA, and APAC.