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Braze Rewrites the Rules of Customer Engagement with Newest BrazeAI™ Products

  • Braze announced a new suite of BrazeAI™ products at its Forge 2025 conference to redefine customer engagement through intelligent agents, models, & operators.
  • BrazeAI Decisioning Studio™ is now generally available, offering configurable AI agents that leverage first-party data to personalize communication channels, messages, & offers autonomously.
  • The BrazeAI Decisioning Studio integrates OfferFit's AI Decisioning Engine following Braze's acquisition of the company earlier this year.
  • BrazeAI Agent Console™ allows marketers to create custom agents using Braze-provided Google Gemini models or bring-your-own-LLMs from providers like Anthropic, Amazon Bedrock, OpenAI, or Google.
  • A new Content Optimizer Agent, derived from Project Catalyst, enables automated content generation, testing, & optimization within Braze Canvas & Catalogs.
  • BrazeAI Operator™ simplifies campaign execution by providing a unified interface for AI-driven analysis, workflow automation, & real-time insights, with limited beta access in October 2025 & full beta in January 2026.
  • An integration with Snowflake Cortex AI enables natural-language data queries within BrazeAI Operator™, with beta access scheduled for December 2025.
  • The BrazeAI Model Context Protocol (MCP) Server allows seamless connection of Braze data to external AI clients like Claude Desktop or Cursor for conversational insights.
  • Additional enhancements include self-serve data activation, new interactive messaging features, & improved deliverability capabilities.
  • Current availability includes private beta access for the Agent Console, general availability for Decisioning Studio, & beta access for the Content Optimizer Agent & MCP Server.
  • Braze remains a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs for the third consecutive year as of September 2025.