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Breckenridge Distillery and Southern Glazer’s Expand Partnership Across New York and California

TLRY
  • Breckenridge Distillery, a subsidiary of Tilray Brands, expanded its distribution partnership with Southern Glazer's Wine & Spirits to include New York and California, two of the largest U.S. spirits markets.
  • The collaboration aims to accelerate growth by increasing retail visibility and consumer access to the brand's portfolio, which includes bourbon, whiskey finishes, vodka, rum, gin, Mountain Shot, Honey Whiskey, and Breckenridge Vodka Seltzers.
  • Founder Bryan Nolt identified the expansion as a major growth milestone that enables the brand to reach more consumers with its award-winning spirits & innovations.
  • Executive Vice President of Sales Mike Horan noted that Southern Glazer's proven success in previous markets like Massachusetts & Missouri provides a strong foundation for scaling in the high-growth New York & California regions.
  • Breckenridge Distillery leverages Southern Glazer's route-to-market capabilities, grocery relationships, & sales execution platform to capitalize on demand in these high-volume states.
  • The distillery, founded in Colorado in 2008, holds numerous accolades including World Whiskies Awards for its Port Cask Finish Bourbon & High Proof Blended Whiskey, as well as World Gin Awards for its Compound Gin.
  • The distillery offers an immersive visitor experience featuring an award-winning restaurant, cocktail programs, & an option for guests to blend their own whiskey.
  • The announcement includes forward-looking statements regarding future intentions & projections that are subject to risks & uncertainties outlined in Tilray's regulatory filings.