Business Wire·Oct 7, 2026, 7:30 AM ET

Bridg Strengthens Proprietary Identity Graph, Expanding the Data Foundation Behind PAR Intelligence

Bridg, a PAR Technology Corporation company, announced significant enhancements to its identity resolution platform powered by 255 million verified U.S. consumer identities.
The enhanced platform features a rebuilt proprietary identity graph, advanced matching capabilities, & a modernized data foundation supporting PAR Intelligence.
The multi-source identity graph represents over 90% of the U.S. adult population to help brands connect anonymous transactions to customer profiles with greater accuracy.
These improvements address challenges posed by the rise of contactless payments, which limit traditional identifying signals for in-store transactions.
PAR Intelligence combines identity, transaction, & loyalty signals to enable smarter customer segmentation & more intelligent decision-making for brands.
Bridg's approach validates identities through corroboration across multiple data sources to create a durable foundation for individual identity resolution.
The platform aims to provide loyalty-like attribution for non-loyalty shoppers, helping brands engage nearly every consumer who shops their stores.
PAR Technology continues to invest in its agentic operating platform to help multi-unit brands across restaurant, retail, & high-volume commerce improve efficiency & profitability.