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"Bring Clarity to Chaos" Campaign Lands TransUnion a 2026 AdExchanger Awards Finalist Spot

TRU
  • TransUnion's TruAudience® Marketing Solutions campaign "Bring Clarity to Chaos" was named a 2026 AdExchanger Awards finalist for "Most Innovative Marketing Campaign."
  • The campaign utilized an omnichannel strategy across Connected TV, online video, social, podcasts, trade media, digital out-of-home, & major industry events like Cannes Lions, CES, & Advertising Week.
  • The approach targeted modern B2B buying committees by creating familiarity & confidence across the entire decision-making group rather than focusing on a single individual.
  • Brian Silver, EVP of Global Marketing Solutions, stated the recognition reflects the team's effort to rethink trust & influence building in a fragmented marketing landscape.
  • TruAudience combines identity, data, audience, & measurement capabilities to help advertisers & media companies understand consumers, reach audiences, & measure marketing investment impact.
  • The solution leverages identity data covering over 98% of U.S. consumers to connect fragmented signals, uncover actionable insights, & validate marketing spend against business outcomes while maintaining privacy-centric standards.
  • TransUnion is a global information & insights company with over 13,000 associates operating in more than 30 countries, extending beyond core credit into marketing, fraud, risk, & advanced analytics.