Business Wire·Jun 18, 2026, 9:00 AM ET

Broadcast Radio Enters New Era: iHeartMedia First to Bring 'AudioGraph' to Market, Introducing Digital Precision and Measurability to the Largest Audio Audience in America

IHRT

iHeartMedia & Triton Digital unveiled AudioGraph, a new suite of advertising capabilities that brings digital-like targeting, identity-based planning, measurement, & attribution to broadcast radio at scale.
AudioGraph connects a privacy-safe identity spine enriched with TransUnion audience attributes & proprietary ID-level listening models to enable planning & measurement at the listener level while activating campaigns across broadcast.
Proof of concept indicates that broadcast radio campaigns planned & measured using privacy-safe AudioGraph IDs deliver KPI outcomes 75 percent higher than traditional demo-based plans.
The platform supports multiple buying channels including direct DSP connectivity to integrate seamlessly with the digital ecosystem & emerging agentic landscape.
AudioGraph is interoperable with the digital measurement ecosystem, supporting any analytics partner & featuring validated integrations with Magellan AI, PlaceIQ, & GroundTruth to connect audio exposure to real-world outcomes.
The solution includes iHeartMedia's Guaranteed Human commitment, ensuring all impressions run alongside content created by real hosts & creators rather than AI-generated personalities.
AudioGraph will initially launch with iHeartMedia inventory before expanding its capabilities across the broader US & global broadcast radio industry in 2027.
The innovation aims to close the gap between broadcast radio's unmatched scale & the precision & efficiency previously available only in digital media.