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Build‑A‑Bear's New Frosted Animal Cookie Collection Turns Sweet Nostalgia into a Squeezable Treat

  • Build-A-Bear Workshop launched the Frosted Animal Cookie Collection on March 5, 2026, inspired by iconic pink-and-white frosted animal cookies.
  • The new plush line features frosting-inspired colors, sprinkle-style detailing, and soft textures available at locations & online.
  • Full-sized Frosted Animal Cookie plush includes a giraffe & camel, while Mini Beans™ options include a giraffe, camel, & lion.
  • Guests can personalize their plush with a tutu skirt, dress, & party hat inspired by the cookie treat.
  • A new Frosted Animal Cookie scent is available to add to any plush in the collection.
  • The launch aligns with the brand's current platform "The Stuff You Love" which celebrates emotional connections through personalized experiences.
  • The collection is available starting today at participating locations & buildabear.com while supplies last.
  • Build-A-Bear Workshop reported consolidated total revenues of $496.4 million for fiscal 2024.