BUILD AND OPTIMIZE LANDING PAGES WITH CHATGPT + LEADPAGES (FULL DEMO) - SELECTIVE INSURANCE GROUP INC

Hi, Michael Saka, CEO at Leadpages here, and I've got a really exciting announcement today. Our plugin is now live in the ChatGPT store. You can go into your ChatGpt account, you can look up the Leadpagers plugin, and now you get all the power of ChatGpT plus Leadpags combined. So here's how it works. In your ChatGBD account, look in your plugins, right if you go into the plug-in section you're gonna search for leadpages you're gonna find our official plug-ins and you're going to go ahead and hit install okay mine's already installed but yours would say install and then you can try it now the first thing you'll do is you'll actually connect to your leadpagers account and that way it can read data from your account it can draft pages it can make updates and it's really really powerful which you'll see in just a second so let's start by building a simple landing page we're gonna build a landing page for a record store in Vancouver, BC called Rainy Day Records. So here it's using the Leadpages skill to build the page. ChatGPT is going to create the design and then it's going to upload it onto Leadpags and that's when we can start to really combine functionality between ChatGPT and Leadpages. So we're going to put this on my personal account. If you have a couple accounts, you'll be able to select which one it goes to. And now it's coming up with the design. All right, so now we have our landing page. It has actually opened it in the Leadpagers editor. And you can see we now have the ChatGpT chat on the left side, and we're in the lead pages editor on the right side and we've got this really nice first draft of a landing page for a record shop now i can say in the hero design me a high fidelity record cover that matches the vibe of the shop and replace the hero image So here we're going to use ChatGPT's image generation and combine it with Leadpages. So there it has designed its own image for our hero and now it's going to go ahead upload that image to Leadpags into your account and replace it on the landing page. I'm not even touching keyboard. There we go. It reloads the page. We can see what that image will look like now. If we want to make any edits, we can continue to use ChatGPT to make those edits on the page, and then we can add a new section with our top five favorite albums. Grab the album cover and the artists. You decide which albums fit the vibe of this page. So now we're going to add a new section and you can see how easy it is to iterate on this page and keep it moving right you do this for five ten minutes you're going to have a beautiful page that you can publish to your url to to our temporary urls whatever you need and then what i'm going to show you next is once you have traffic we can actually analyze that traffic use the heat maps feature use the analytics features all built into lead pages to actually improve the performance of the page and there we go, it's added the section of our five favorite records. It's actually grabbed their album covers, put a quick description, really smart stuff. And now if I was ready, I could go ahead, I could publish this, connect it to my domain, and I'm ready to go. So we have the LeadPage plugin connected to our LeadPages account. And I'm going to start to use that to actually show you how we can analyze performance, use the heat maps feature, and make better decisions on how to optimize our landing pages when combining chat gpt plus lead pages so let's start in my lead pages account find my landing page with the second most traffic using the at lead pages plugin okay so we have our second most visited page here it's the ai landing page prompt builder so this is the current landing page this is in the preview mode open it and the editor the pages so now we've got again our chat gpt in the left side but we're leveraging the chat gbt browser and the leadpages plugin to actually use the lead pages ui with chatgpt and that gives ChatGPT through the plugin access to your page data. So this becomes really powerful when you start to combine it with some of the features that you can't get out of the box with ChatGpT like heatmaps. So now we've opened this page in the editor and we can start to use some of our more advanced features to analyze the traffic, check out the audiences, who's actually visiting this page, which can be really compelling when you may want to make decisions around what edits to make. So what is the company size of the people that is visiting? What are the ICP matches that we have? And then we've got our heat maps. So this is probably the most powerful feature that you'll see. We've got Our click labels, we have our scroll depth, we've Got our click. And then we've also got our attention heatmaps. So now we can ask ChatGPT, based on our heatmap data, what improvements would you make to this page to increase conversion? Conversion in this case is our button click. So, now ChatGT is going to go through and analyze our heat map data, our button click data, and our layout and start to make suggestions of what we could do to improve this page. It looks like we get about 50% scroll on here, but ChatGPT actually has access to the underlying data. So it has a lot more data even than you can see. We leverage a powerful LLM to do this type of analysis. Some really interesting insights start to come back. So now it's telling us the clearest signal is shallow scrolling. The desktop heat map shows only a 9% reach partway through. And so we're not doing a good enough job pitching on this page. We have to do a better job getting them from section to section, make each section compelling and a story that builds upon itself. So it already has four suggestions of what we should do. And so we can go ahead and ask it to make those updates directly in the editor. Go ahead and make those updates. So now it's going to go ahead. It's going to make those edits directly in our lead page account and then we can go ahead and take that live give it some time collect a bit more data and then use chat gpt again to iterate as more traffic comes in so now it's already has a more condensed hero we can continue to iterate on this but we've taken the actual data from our landing page fettered in to chat gbt and had it start to make those edits for us. So this can be incredibly powerful. You're not even using your Leadpages credits when you do this, and it's all available when you connect to ChatGPT to Leadpagers through the Leadpager's ChatGT plugin. Go download it. Check it out today.