Business Wire·Oct 1, 2026, 4:29 PM ET

BXP and JLL Join Fifty at First to Guide Delivery and Leasing of San Francisco's Next Landmark Tower

The San Francisco Recovery Fund (SFRF) announced the Fifty at First project, a 1.5-million-square-foot office tower planned for First & Mission streets in downtown San Francisco.
Upon completion in 2031, the 915-foot building will become the second-tallest structure in the city.
BXP has been retained as a consultant for development, leasing, marketing, & operations, while JLL serves as the exclusive office leasing agent.
Gensler is the lead architect, selected for its local history & expertise in creative workplace design.
The project team also includes Field Operations for landscape, Magnusson Klemencic Associates for structural engineering, MEYERS+ ENGINEERS for MEP, Goodby Silverstein & Partners for branding, & SFMOMA for public art program guidance.
SFRF acquired the site, formerly known as Oceanwide Center, in January 2026.
The design features highly usable floor plates, 15-plus-foot deck-to-deck ceiling heights, & amenities intended to support a 24/7 downtown ecosystem.
The building aims to combine private business, cultural experiences, & public space to revitalize San Francisco's economic vitality.