PR Newswire·May 13, 2026, 2:32 PM ET

/C O R R E C T I O N -- Kimberly-Clark Corporation/

Huggies launched the "Natural Born Fighters" campaign on May 6, 2026, to reframe NICU babies as resilient fighters rather than fragile infants.
The campaign features reigning football linebacker Derick Hall, whose survival odds were 1% at 23 weeks, alongside gold medal swimmer Allison Schmitt, Albert Einstein, and Anna Pavlova.
Huggies developed specialized micro and nano preemie diapers designed for babies under 4 pounds and 2 pounds respectively, featuring adjustable fasteners for medical lines.
Every micro and nano preemie diaper is hand-inspected for quality, with over 38 million units inspected in Neenah, Wisconsin since 2013.
Consumers can donate to the Derick Hall One Percent Foundation by sharing social posts tagged @niculittlefighters, with Huggies contributing $1 per share from May 6, 2026, to December 31, 2026.
The donation campaign includes a minimum commitment of $100,000 and a maximum cap of $250,000.
The launch aligns with National Nurses Week (May 6-12) and Mother's Day (May 10) to honor families, nurses, and caregivers supporting NICU infants.
The campaign includes a film narrated by Derick's mother, Stacy Gooden-Crandle, highlighting their family's journey and the fighting spirit of NICU babies.