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Campbell's Declares It's Officially Sides Season™ with 2025 State of the Sides Report and Limited-Edition Designer Drop

CPB
  • Campbell's released the fourth annual State of the Sides Report highlighting that side dishes remain the focus of Thanksgiving celebrations.
  • 63% of Americans prefer eating side dishes over turkey at Thanksgiving, up from 56% in 2024.
  • 47% of respondents say they would be happy with a plate full of sides and no main dish, up from 38% in 2024.
  • Green Bean Casserole is cited as the most iconic side by 44% of consumers, with over half of full-meal cooks preferring the traditional recipe.
  • Mac & Cheese is considered a holiday staple by 50% of the nation, with Gen Z and Millennials leading the trend.
  • Campbell's launched a limited-edition Sides Collection in collaboration with designer Cynthia Rowley and her daughter, Kit Keenan.
  • The collection includes two bags: the Holiday Tote for Mac & Cheese featuring a detachable base and ring light, and the Party Bag for Green Bean Casserole with a bottle chiller top.
  • Both bags are priced at $99 each and will be available for purchase on November 10, 2025, at 1 p.m. ET via SidesSeason.com.
  • For every bag sold, Campbell's will donate 99 cans of condensed soup to Feeding America.
  • The 2025 State of the Sides Report is based on a survey of 5,000 US adults conducted between July and August 2025.
  • The Campbell's Company reported fiscal 2025 net sales of $10.3 billion across its Meals & Beverages and Snacks divisions.