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Cataclean Enters Diesel Market With New Diesel Exhaust System & DPF Cleaner

HLLY
  • Holley Performance Brands (NYSE: HLLY) launched Cataclean Diesel Exhaust System & DPF Cleaner on April 16, 2026, expanding its fuel cleaning portfolio into the diesel vehicle segment.
  • The new product is a diesel-specific treatment designed for diesel truck owners, commercial operators, & other diesel drivers to restore emissions system performance & efficiency.
  • The formula targets critical components including diesel particulate filters (DPF), catalytic converters, turbochargers, oxygen sensors, injectors, & cylinder heads.
  • Nick Hite, SVP American Performance at Holley, stated the launch supports the company's American Performance chemicals expansion strategy by addressing recurring maintenance demand.
  • Lab testing demonstrated up to 25% improvement in DPF performance & up to 50% reduction in hydrocarbons, though results may vary by vehicle condition.
  • The release builds on Holley's existing automotive chemicals portfolio which includes NOS Octane Booster, Holley Carburetor Cleaner, & Baer Spray Brake Cleaner.
  • The press release includes standard forward-looking statements warning of risks related to business strategy execution, market competition, & product development.
  • Holley Performance Brands operates within four consumer verticals: American Performance, Modern Truck & Off-Road, Euro & Import, & Safety & Racing.
  • Investor relations inquiries are directed to Solebury Strategic Communications, while media relations are handled by Kahn Media.