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Cataneo Set to Unveil the Future of AI Engagement at IBC2026 in Amsterdam

  • Cataneo, a division of Brand Engagement Network (NASDAQ: BNAI), will showcase its AI-native MYDAS platform at IBC2026 in Amsterdam from September 11–14, 2026.
  • The MYDAS platform is a cloud-native solution for advertising sales, scheduling, traffic, content management, \& real-time reporting, currently managing inventory for over 1,000 media brands \& 200+ channels.
  • BEN acquired Cataneo on June 30, 2026, \& has established a U.S. commercial headquarters on Madison Avenue in New York City to accelerate adoption.
  • Key exhibit highlights include in-home AI engagement for 1:1 consumer interactions, workflow automation, \& the Mydas Optimizer which improves yields by 10% or more.
  • Cataneo appointed veteran media-technology executive Don Durand as Chief Sales Officer to lead its U.S. market expansion.
  • The event will demonstrate how the AI-enhanced platform outperforms rigid legacy systems through flexibility, scalability, \& real-time data handling.