Cegedim Relationship Management Announces Strategic Partnership with Marketo to Enhance Its Multichannel Offering to Life Sciences Customers

ROME--(BUSINESS WIRE)--Cegedim Relationship Management today announced that it has entered into a formal partnership with Marketo in order to provide marketing automation and campaign management services to customers worldwide. With this partnership, Cegedim is taking yet another step to be the multichannel provider of choice for Life Sciences, as Marketo’s technology will boost their ability to provide customers with the most effective multichannel marketing services. Marketo is a global leader in the marketing software space, as attested to by Gartner in their 2013 Magic Quadrant for CRM Lead Management. The announcement was made at Cegedim’s annual customer conference in Rome, where Life Sciences leaders have gathered in a spirit of co-creation to explore the advances in technology that make their businesses run more efficiently.