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Celebrating 90 Years on the Hot Dog Highways, the Oscar Mayer Wienermobile Serves Up a Delicious Birthday Surprise

KHC
  • The Oscar Mayer Wienermobile celebrates its 90th birthday with the launch of a first-of-its-kind Wiener Cake collaboration with Milk Bar.
  • The Wiener Cake features two tiers of Oscar Mayer hot dogs arranged around Milk Bar's signature Birthday Cake, topped with ketchup & mustard confetti sprinkles & a custom Wienermobile cake topper.
  • Wiener cakes have seen a surge in popularity, with Google searches rising over 150% year over year.
  • The Wiener Cake is available for purchase at select Milk Bar locations in New York, Los Angeles, & Chicago from Friday, July 31 to Sunday, August 2.
  • Fans celebrating their own 90th birthdays in July & August can visit oscarmayer.com/wienermobile for a chance to receive a surprise visit from the Wienermobile.
  • The Wienermobile has been active since 1936 & has appeared at parades, weddings, graduations, & other events nationwide.
  • Kraft Heinz Company, the parent organization, reported approximately $25 billion in net sales in 2025.