PR Newswire·Oct 27, 2026, 9:09 AM ET

Charlotte FC and Ally Announce Multi-Year Extension of Founding Partnership

Charlotte FC & Ally Financial Inc. announced a multi-year partnership extension to continue Ally's role as the official banking & front-of-kit sponsor into the next decade.
Ally was the founding & lead partner of Charlotte FC starting in July 2019, supporting the club's establishment before the MLS expansion bid was awarded.
Charlotte FC maintains one of the league's strongest fanbases, ranking in the top five for attendance annually & generating strong kit sales.
The partners launched their seventh mini-pitch through the Pitches for Progress initiative, accumulating approximately 7.5 million minutes of play across the city.
The Greater Goals program, presented by Ally, has provided nearly 70,000 book donations & over 2.2 million minutes of reading time to students at more than 40 schools since 2022.
Nearly 500 Ally employees have volunteered for club community programs, & the company has donated over 2,000 match tickets to community recipients.
Fan Appreciation Week activities on Oct. 31 will feature a pre-match party, a special "Minted" patch giveaway, & a seven-panel mural celebrating the evolution of the club's kits.
Ally customers will receive expedited stadium access, pre-match field passes, & concession credits as part of the celebration.