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Chili's® Turns Decades of Defining Suburb Culture into Style with the "Suburban Collection" Merch Line

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  • Chili's Grill & Bar launched the "Suburban Collection," a new merchandise line celebrating the brand's role in suburban culture.
  • The collection features oversized fits & cozy layers, including rugby shirts, hoodies, tees, & unique items like a Fried Mozz cheese pull crewneck & a Baby Backs necklace.
  • Specific product details include Vintage Rugby Shirts ($50), Chenille Pepper Hoodies ($60), Varsity Jerseys ($35), Suburban Tees ($30), a Cropped Cheese Pull Quarter Zip ($55), Chili's Logo Hats ($30), Cheese Pull Hats ($30), & accessories ranging from $3 to $30.
  • The "Suburban Collection" becomes available on Wednesday, Sept. 30 at 11 a.m. ET on WelcomeToChilis.com.
  • My Chili's members can access the collection early using an exclusive code sent via email.
  • Chili's operates 1,600 restaurants in 29 countries & two territories with over 70,000 team members.
  • The brand was named Ad Age's Brand of the Year in 2025 & 2026 & won the 2025 MenuMasters Award for Best New Menu Item for Nashville Hot Mozz.
  • Chili's has raised more than $130 million for St. Jude Children's Research Hospital over the past 20 years.