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CHIPOTLE MARKS A BRAND FIRST WITH ALL-NEW POLLO ASADO AND THE DEBUT OF CHILI LIME CHIPS

CMG
  • Chipotle launches two limited-time items simultaneously for the first time in brand history: an all-new recipe for Pollo Asado & Chili Lime Chips.
  • Pollo Asado returns on August 31, 2026, featuring freshly grilled adobo chicken seasoned with garlic, Mexican spices, hand-cut cilantro, & finished with real lime.
  • Chili Lime Chips are inspired by a viral fan trend & made with real ingredients, no artificial colors, flavors, or preservatives, tossed fresh daily with real lime & bold chili seasoning.
  • Chipotle Rewards members gain exclusive access to Chili Lime Chips on August 31, with the item rolling out to all guests on September 4.
  • Pollo Asado is available to all guests in the U.S. & Canada starting August 31, while Chili Lime Chips debut as a digital exclusive before becoming available everywhere on September 4.
  • A $0 delivery fee is offered on Pollo Asado orders placed via the Chipotle app or website from August 31 through September 13, subject to minimum order requirements.
  • The promotional campaign features no brand-shot footage, utilizing video & photo assets captured by 100 creators at restaurants across the U.S., U.K., & Canada.
  • Chipotle's Senior Vice President of Culinary, Nevielle Panthaky, recommends pairing Pollo Asado with white rice, black beans, roasted chili-corn salsa, guac, & Chili Lime Chips.
  • Mentions of seasoned chips paired with Chipotle entrees increased over 1,500% on social platforms since 2022, generating approximately 96 million engagements.
  • Chipotle Mexican Grill operates over 4,200 restaurants as of June 30, 2026, across the U.S., Canada, U.K., France, Germany, & the Middle East.