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PR Newswire·

Choice Hotels International Launches New Global Campaign Centered on Travel Values

  • Choice Hotels International unveiled its "Travel Values" global marketing campaign on January 20, 2026, focusing on redefining value for travelers.
  • The campaign features actor & comedian Keegan-Michael Key in his third year of collaboration with the brand.
  • Creative development involved Key, agency 72andSunny New York, media agency dentsu X, & Choice Hotels.
  • Multi-channel commercials include 30- & 15-second spots airing on TV, connected TV, digital, & social platforms throughout 2026.
  • The messaging emphasizes stretching travel dollars to unlock more trips, experiences, & memories rather than just things.
  • Specific brands highlighted include Comfort Hotels for familiarity & Cambria Hotels for elevated design.
  • The campaign promotes Choice Privileges®, the #1 hotel rewards program, featuring a new experience for faster Elite status & more frequent rewards.
  • Rewards are available at over 7,000 properties across 46 countries & territories.
  • Launch includes placements on entertainment & sports channels, such as college basketball, plus social media on Facebook, Instagram, Pinterest, Snap, & TikTok.
  • Choice Hotels operates nearly 7,500 hotels with over 630,000 rooms across 45 countries & territories under a portfolio of 22 brands.