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Clear Channel Outdoor Brings Out-of-Home into Omnichannel Measurement with RADAR® Expansion

  • Clear Channel Outdoor expanded its RADAR data platform to integrate OOH audience, exposure, and delivery data with omnichannel measurement systems.
  • Clear Channel became the first OOH media company integrated into LiveRamp's Cross-Media Intelligence solution.
  • RADAR data now connects with TransUnion's Marketing Mix Modeling (MMM) & Multi-Touch Attribution (MTA) solutions.
  • These integrations allow OOH exposure to be measured & deduplicated alongside CTV, social, search, digital video, & audio within unified frameworks.
  • The enhancements enable granular OOH delivery data to feed MMM while RADAR exposure data resolves against identity for MTA.
  • Marketers gain visibility into OOH's contribution to campaign performance without double-counting exposures across channels.
  • Dan Levi, EVP & Chief Marketing Officer at Clear Channel Outdoor, stated the integrations help brands understand OOH's impact for informed media investment decisions.
  • Adam Solomon, VP of Product Management at LiveRamp, noted the integration provides a complete picture of performance across the media mix.
  • Julie Clark, SVP of media & entertainment at TransUnion, highlighted the ability to assess OOH's contribution at both portfolio & customer levels.