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Clearwater Paper Launches Velora™ Lightweight Paperboard for Everyday Packaging

  • Clearwater Paper Corporation introduced Velora™, a new lightweight folding carton paperboard for everyday packaging.
  • Velora is engineered to deliver dependable performance, higher yield, & strong value without requiring premium SBS grades.
  • The product targets converters & brand owners for folding carton & foodservice applications, combining strength, versatility, & lower basis weights.
  • CEO Arsen Kitch stated Velora strategically expands the portfolio to offer a strong domestic option in the lightweight segment.
  • VP Ruomeng Pang noted Velora provides straightforward value through trusted performance, reliable supply, & reduced material costs.
  • The product's lighter fiber structure supports material reduction to help customers manage sustainability commitments & regulatory costs.
  • Velora is manufactured in the USA using domestic & imported materials to ensure stable supply & consistent lead times.
  • The paperboard meets key food-contact, health, & environmental standards, including SFI® fiber sourcing & FDA 21 CFR compliance.
  • Clearwater Paper is a premier independent supplier of paperboard packaging products to North American converters.