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Club BRP 2027: Industry-Leading Product Launches and Annual Dealer Recognitions

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  • BRP hosted Club BRP 2027 in Orlando, Florida from August 17 to 19, featuring over 4,400 participants representing 1,200 dealerships across 90 countries to reveal the 2027 Sea-Doo & Can-Am lineups.
  • Sea-Doo announced the limited edition 2027 RXP-X Senna 350, featuring the new Rotax ACE 1630 engine with 350 hp, & the Spark lineup now includes the new Spark X model with a 110 hp Rotax 1000 ACE engine.
  • Can-Am unveiled major updates for the 2027 Ryker 3-wheel lineup, including chassis, powertrain, technology, & styling enhancements, plus the one-year-only Ryker Special Series.
  • Can-Am's 2027 off-road lineup features the new Defender XU, the redesigned Defender HD10 with a triple-cylinder engine, the Outlander X mr with MAX configuration, & X packages for Maverick Sport & Trail models.
  • Can-Am introduced two concept builds, the Defender Prerunner & Maverick R XRay, & committed to releasing major off-road product announcements every six months for the next four years.
  • BRP recognized top dealers as 2026 National Dealers of the Year in Canada & the U.S. for Can-Am ATV/SSV, Can-Am 3-Wheel, & Sea-Doo PWC/Pontoon categories.
  • For the first time, BRP awarded National Dealers of the Year in the Parts, Accessories, & Apparel (PA&A) sector for Can-Am ATV/SSV & Sea-Doo brands.
  • Awards were also presented to 61 dealers & distributors across EMEA, Latin America, & Asia-Pacific regions.
  • BRP reported annual sales of CA$8.4 billion from over 110 countries & employed close to 17,000 people as of January 31, 2026.