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PR Newswire·

Club BRP 2027: Industry-Leading Product Launches and Annual Dealer Recognitions

  • BRP held Club BRP 2027 in Orlando, Florida from August 17 to 19, 2026, gathering over 4,400 participants from 1,200 dealerships across 90 countries to reveal the 2027 Sea-Doo & Can-Am lineups.
  • The limited edition 2027 Sea-Doo RXP-X Senna 350 was launched to honor Ayrton Senna's legacy, featuring the new Rotax ACE 1630 engine with 350 hp.
  • The 2027 Sea-Doo Spark lineup received upgrades including the new Rotax 1000 ACE engine delivering 110 hp & the addition of the Spark X model.
  • Can-Am's 2027 Ryker received major chassis, powertrain, technology & styling enhancements, alongside the release of the one-year-only Ryker Special Series.
  • Can-Am's 2027 off-road lineup introduced the Defender XU, the redesigned Defender HD10 with a triple cylinder engine, the Outlander X mr MAX, & X packages for the Maverick Sport & Trail.
  • Can-Am unveiled two concept builds, the Defender Prerunner & Maverick R XRay, & committed to releasing major off-road product announcements every six months for the next four years.
  • SK Northwest in Portland, Oregon was named the Can-Am ATV & SSV Parts, Apparel & Accessories U.S. National Dealer of the Year in BRP's first PA&A award.
  • 2026 Can-Am ATV & SSV National Dealers of the Year were Half-Way Motors Power Sports (Canada) & Lone Star Powersports (U.S.).
  • 2026 Can-Am 3-Wheel Vehicle National Dealers of the Year were André Hallé et Fils (Canada) & Brooks Powersports (U.S.).
  • 2026 Sea-Doo PWC & Pontoon National Dealers of the Year were Lake Life Powersports (Canada) & Dee's Marine (U.S.).
  • 2026 Sea-Doo Parts, Accessories & Apparel National Dealers of the Year were Bay Marine (Canada) & Mies Outland (U.S.).
  • BRP presented 61 awards to dealers & distributors in the EMEA, Latin America, & Asia-Pacific regions in addition to North American winners.
  • BRP reported annual sales of CA$8.4 billion from over 110 countries & employed approximately 17,000 people as of January 31, 2026.