newsfilter
← Latest News
PR Newswire·

Coldwell Banker Real Estate: 82% of Parents of Young Children are Saving or Considering Saving for Their Child's First Home

COMP
  • The 2026 American Dream Report by Coldwell Banker Real Estate LLC, released Oct. 28, 2026, reveals that 82% of parents with children ages 5 and under are saving or considering saving for their child's future home down payment.
  • 89% of Americans view buying a home as an admirable achievement, while 64% associate homeownership with financial security.
  • 14% of parents with children 5 and under have already started saving for a child's down payment, compared to 20% saving for college and 28% saving for their own retirement.
  • Across all parents, 56% have considered saving for a child's down payment, a figure comparable to saving for college (51%) or a first car (49%).
  • Younger parents lead this trend, with 85% of Gen Z and 82% of Millennial parents considering or starting savings, versus 70% of Gen X and 51% of Baby Boomer parents.
  • 51% of Americans have helped or considered helping fund a relative's down payment, with 15% of homeowners receiving such funds (rising to 26% for Gen Z).
  • 71% of individuals who received family money for a down payment are expected to pay it back, while 17% of Americans used or expect to use a gift or loan from family or friends for their purchase.
  • Among Gen Zers who do not own a home, 92% want to buy one, with 28% prioritizing a dream home over a dream job and 25% prioritizing it over finding an ideal partner.
  • 85% of Americans believe homeownership is part of the American Dream for most people, a sentiment unchanged since 2025.
  • 73% of Gen Z believe buying a home means being financially secure, compared to 59% of Baby Boomers.
  • If cost were not a factor, 80% of Americans would choose to own a home, with top desired features being enough bedrooms (36%), a large kitchen (34%), and a big backyard (33%).
  • 7% of Americans have co-bought or are co-buying a home with a non-romantic partner, up from 4% in 2025.
  • The survey was conducted by The Harris Poll from September 8-10, 2026, among 2,060 U.S. adults with a margin of error of +/- 2.7 percentage points.