Business Wire·Oct 28, 2026, 3:01 AM ET

Columbia Sportswear to Give Away Survival Bunker with Launch of the “Don’t Panic Room”

Columbia Sportswear launched the "Don't Panic Room" social campaign & contest to challenge outdoor enthusiasts to prove their survival skills.
One winner will receive a 40-foot x 8-foot modified shipping container delivered to their door, stocked with Columbia gear, footwear, tools & survival essentials.
The bunker features a bunk bed, kitchen, dining area, bathroom, a robotic dog named Rocky, & shelves of supplies.
The bunker includes sealed cans containing Columbia jackets equipped with Omni-Heat™ Infinity technology & footwear like the Tellurix Titanium OutDry Mid.
CEO Tim Boyle stated the campaign aims to help society survive worst-case weather scenarios after 90 years of making gear for bad weather.
Contest entries are accepted via Instagram or columbia.com/bunker from October 28, 2026, through November 24, 2026.
The prize includes the bunker & $35,000, with eligibility limited to legal residents of the 48 contiguous US & DC who are 18 years of age or older.
The initiative is part of Columbia's "Engineered for Whatever" platform to reward real survivalists & showcase gear performance in tough conditions.