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Coty and Brandlight Unveil Strategic Partnership to Strengthen Brand Visibility Across AI-powered Search and Discovery

  • Coty Inc. & Brandlight announced a strategic partnership to enhance brand discovery & visibility across AI assistants & generative AI search platforms.
  • The collaboration aims to accelerate Coty's Generative Engine Optimization (GEO) capabilities to adapt to shifting consumer discovery habits.
  • Early pilot work demonstrated that optimizing content, product detail pages, creator assets, digital PR, & launch toolkits strengthens visibility in AI-generated recommendations.
  • The partnership supports enablement, training, & optimization efforts to help Coty teams translate AI insights into meaningful action.
  • This initiative builds on Coty's broader AI transformation journey to ensure iconic brands remain visible & relevant in the evolving digital landscape.