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Coty Appoints Soraya Benchikh Chief Financial Officer

  • Coty Inc. appointed Soraya Benchikh as Chief Financial Officer effective September 1, 2026, succeeding Laurent Mercier.
  • The appointment follows a new operating structure implemented on July 2 that centralized research, development, & supply chain while decentralizing commercial decision-making.
  • Markus Strobel, Executive Chairman & Interim CEO, highlighted Benchikh's extensive experience in global finance & operations as well as Mercier's five-year contribution to strengthening Coty's financial foundation.
  • Benchikh brings over two decades of experience, most recently serving as CFO of British American Tobacco, with prior leadership roles at Diageo, General Electric, & Gillette.
  • She will join Coty's Executive Committee & report directly to Markus Strobel.
  • Benchikh stated her focus will be on strengthening the balance sheet, sharpening capital allocation, & accelerating the company's transformation strategy.
  • Coty remains a global beauty leader founded in 1904, operating in over 120 countries with a portfolio spanning fragrance, color cosmetics, & skin care.