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Coty Enters Strategic Collaboration With OpenAI to Strengthen Responsible AI Adoption Across the Organization

  • Coty Inc. announced a strategic collaboration with OpenAI to deploy ChatGPT Enterprise AI tools across selected global teams.
  • The partnership provides employees with access to advanced models featuring enterprise-grade security and privacy to enhance creativity and operational efficiency.
  • This initial phase targets specific teams with secure AI capabilities that can scale as Coty's needs evolve.
  • The initiative emphasizes responsible innovation with strong governance, ensuring human expertise remains central while AI serves as an efficiency enhancer.
  • Jerome Auvinet, Coty's Chief Information, Digital Innovation & Business Services Officer, stated the tools enable secure usage aligned with privacy, quality, and performance expectations.
  • The rollout builds on an internal AI movement & a global upskilling program utilizing live training & workshops to foster a culture of responsible AI adoption.
  • These efforts aim to equip Coty's workforce with foundational skills to strengthen talent & sharpen execution in a future-ready environment.
  • Coty, founded in Paris in 1904, operates as a leading global beauty company with brands in over 120 countries.