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Coty Launches Global Fragrance Club, a New Community for the Voices Shaping the Future of Fragrance

  • Coty launched the Coty Fragrance Club, a global community uniting fragrance experts, educators, creators & community leaders with Coty teams.
  • The initiative facilitates discussions, workshops, immersive experiences & co-creation to exchange insights on consumer behavior, cultural trends & fragrance innovation.
  • Launch timing addresses rapid shifts in how consumers discover scent, driven by social platforms & Gen Z influence on TikTok.
  • The club aims to blend Coty's century-long expertise with dynamic new community voices to shape the future of the category.
  • The program officially inaugurated in Paris with members from Europe, the UK, the US & China.
  • Participants engaged with industry perfumers including Nathalie Lorson, Amandine Clerc-Marie, Meabh McCurtin, Julie Massé, Fabrice Pellegrin & Delphine Lebeau.
  • The club will continue as an ongoing global community with regular exchanges on fragrance culture, innovation & consumer engagement strategies.