Business Wire·May 20, 2026, 7:29 AM ET

Coty Launches Marc Jacobs Beauty: One of the Most-Requested Luxury Comebacks

Coty Inc. announces the launch of Marc Jacobs Beauty, a new color cosmetics collection developed in partnership with the designer.
The collection is built around the "Joyride Sensoriality" concept, focusing on immersive, tactile experiences & bold, inclusive formulas.
Jean Holtzmann of Coty describes the launch as a maximalist celebration of color & creativity, expected to be a defining release of 2026.
Marc Jacobs emphasizes the brand's focus on self-expression, experimentation, & reimagining familiar beauty norms.
Priya Venkatesh of Sephora highlights the brand's unique position at the intersection of fashion, creativity, & pop culture for global growth.
The initial product range includes items such as the Drawn This Way Longwear Eyeliner, Born Star Eyeshadow, Heart On Lipstick, & Money Shot Highlighter Gel.
Packaging features oversized soft touch matte & metallic designs with iconic motifs: a daisy for complexion, a star for eyes, & a heart for lips.
U.S. pricing ranges from $26 to $42, while UK pricing ranges from £22 to £35.
The launch date is May 28, 2026, on MarcJacobs.com, followed by a Sephora app exclusive on May 31 & Sephora.com availability on June 1.
Travel retail distribution begins in June at JFK International Airport & Palma de Mallorca Airport.
Global expansion to physical Sephora stores in the U.S., Canada, the U.K., & Australia is scheduled for September 1, 2026.