Business Wire·May 13, 2026, 8:00 AM ET

Coty "Supercharge with AI" Enterprise Upskilling Program Wins Newsweek AI Impact Award

Coty Inc. won Newsweek's 2026 AI Impact Award in the "AI Workplace: Best Outcomes, Employee Engagement" category for its "Supercharge with AI" program.
The enterprise AI literacy initiative was designed & scaled by Coty employees in just 100 days.
3,500 employees were trained globally within 100 days, comprising 2,500 in-person participants & 1,000 online attendees.
Active AI usage at Coty increased by more than 100%, indicating sustained behavioral change & daily integration.
Participants received external certification through a partnership with the Vjal Institute.
The program includes a Champions network, a 100-day AI Challenge, & ongoing Q&A hubs to maintain momentum.
Coty doubled its AI adoption across the organization while ensuring responsible governance through its AI Policy & Code of Conduct.
Anna von Bayern, Chief Corporate Affairs Officer, stated the program democratized AI skills at scale to transform creativity, productivity, & culture.
The initiative serves as a continuous capability-building platform with specialized content tailored to each function & geography.