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Coursa Retail From InvenSense Recognized As Market Leader In Retail Shopper Retargeting & Location Analytics With Two Awards

SAN JOSE, Calif.--(BUSINESS WIRE)--InvenSense, Inc., (NYSE:INVN), a leading provider of MEMS sensor platform solutions, announced the recognition of Coursa Retail™ as a leader in shopper retargeting and location analytics for brick and mortar retail. Coursa Retail uses the motion sensors (accelerometer and gyroscope) in smartphones to accurately track step-by-step path, location and dwell point history of individual shoppers in retail stores. This enables retailers and brands to identify missed conversions and retarget customers more effectively with products that are of specific interest to them, driving additional sales.