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Creative Solutions International Brings Behaviorally Designed Collection Communications to FICO Marketplace

  • Creative Solutions International launched its Collections Marketing Platform on FICO Marketplace, the first decision asset-based marketplace powered by the FICO Platform.
  • The platform enables lenders to replace generic collection letters with tailored communications based on customer segmentation, behavioral science, and automated fulfillment.
  • Kevin B. Foley, CEO of Creative Solutions International, stated the integration allows the platform to reach lenders through their existing trusted decisioning environment without adding operational complexity.
  • The system ingests daily account files to apply segmentation logic matched to delinquency stages, account types, and behavioral profiles for automated production and fulfillment.
  • Jason Andrew, Chief Revenue Officer at FICO, noted the marketplace allows lenders to integrate partner solutions for customer communications without rebuilding underlying systems.
  • Measurable results from the platform include a 26% reduction in roll rates, a 15% increase in payment rates, & a 48% improvement in settlements.
  • Recent testing showed that combining letters with email produced a 7.2% payer lift for settlement populations & a 33% payer lift for pre-sale populations compared to email-only strategies.
  • FICO Marketplace serves as a digital ecosystem connecting customers with third-party data, AI models, & optimization solutions to accelerate business value realization.
  • Creative Solutions International is a direct response marketing agency with over 30 years of experience in financial services customer engagement & collection marketing.
  • FICO is a global provider of predictive analytics & data science solutions used in over 80 countries to improve risk management & operational decisions.
Company
Creative Solutions International
Keywords
Creative Solutions International