PR Newswire·Nov 17, 2025, 7:30 AM ET

Crocs, Inc. Promotes Rupert Campbell to EVP and President of HEYDUDE from SVP and Chief Commercial Officer

Crocs, Inc. has promoted Rupert Campbell to Executive Vice President and President of the HEYDUDE brand effective November 17, 2025.
Campbell will join the executive leadership team \& report directly to CEO Andrew Rees.
In his new role, Campbell will lead all product, marketing, \& commercial go-to-market strategies for the HEYDUDE brand.
Campbell joined Crocs in March 2025 as Senior Vice President \& Chief Commercial Officer for HEYDUDE.
Prior to Crocs, Campbell served as President of adidas North America, where he managed over $6 billion in revenue \& a team of 10,000 employees.
During his 10 years at adidas, Campbell held various leadership roles across international regions including Europe \& Russia.
CEO Andrew Rees stated Campbell is instrumental in driving global strategy \& is expected to guide HEYDUDE toward long-term growth.
Campbell expressed honor at expanding his role \& aims to deepen consumer connections through collaboration \& creativity.
Crocs, Inc. is headquartered in Broomfield, Colorado, \& sells products in over 80 countries through its Crocs \& HEYDUDE brands.