Cross-Screen Study Reveals 70 Percent of Digital Users Access Internet Across Multiple Devices

BALTIMORE--(BUSINESS WIRE)--Millennial Media (NYSE:MM) today released Cross-Screen Consumer Behavior Decoded, a report that explores how demographics, content, and time of day influence cross-screen consumer behavior. The acceleration of multiple device ownership with faster network access around the globe has fueled the ability to reach consumers as they move from screen to screen. Working with marketing and measurement company comScore, this report was designed to educate brands, publishers and developers on the growing cross-screen movement in the advertising industry.