PR Newswire·Nov 10, 2026, 10:00 AM ET

DAIRY BOY AND HANES TEAM UP ON LIMITED-EDITION COLLECTION, EXCLUSIVELY AT TARGET

Dairy Boy & Hanes announced "Dairy Boy by Hanes," a limited-edition collection available exclusively at Target stores & Target.com starting November 14, 2026.
The collection reimagines classic Hanes men's boxers & tanks for women, featuring Dairy Boy's iconic prints & details while maintaining original silhouettes & fabrics.
This partnership marks Dairy Boy's first national wholesale distribution, expanding the brand's reach to over 1,200 Target locations nationwide.
Founder & Creative Director Paige Paul led the creative vision & stars as the hero talent in the campaign.
The assortment includes intimates, sleepwear, & accessories such as bralettes, crop tanks, boxer shorts, sleep dresses, & robes, with most items priced under $25.
Signature Dairy Boy designs featured in the collection include Lowcountry Camo, DB Plaid, Blue & Brown Pinstripe, Cabin Tartan, Lily of the Valley, & Brown Bear.
The collaboration brings together three American brands: Dairy Boy, Gildan-owned Hanes, & Target, leveraging their shared history of accessible design & comfort.
This launch represents a significant milestone for Dairy Boy, transitioning from a digitally native brand to one with major physical retail presence.