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PR Newswire·

DEPEND® AND DEION "COACH PRIME" SANDERS ENCOURAGE PROACTIVE CARE DURING MEN'S HEALTH MONTH

  • Depend & Deion "Coach Prime" Sanders launched the "Depend Wake Up Calls" campaign during Men's Health Month 2026 to urge men to schedule annual physicals & screenings.
  • Consumers can visit DependWakeUpCall.com to receive one of three motivational video messages focused on accountability, preparation, & confidence.
  • The campaign highlights Sanders' 2025 bladder cancer diagnosis & subsequent bladder removal surgery as a catalyst for promoting early detection & proactive care.
  • New Depend Real Fit® packaging featuring Sanders' image rolls out nationwide to normalize bladder leak management & shift the narrative from embarrassment to empowerment.
  • The partnership aims to reduce stigma surrounding bladder leaks by encouraging men to stop delaying care & take control of their health.
  • Katie Moran, North America President of Adult & Feminine Care at Kimberly-Clark, stated the collaboration seeks to break silence & help individuals reclaim confidence.
  • For additional information on bladder health, consumers are directed to visit depend.com or follow Depend on social media.