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Digital News Publishers Association (DNPA) Adopts Magnite Access to Streamline Access to Premium Inventory and Audience Data

  • Magnite & the Digital News Publishers Association (DNPA) announced that several DNPA members have adopted Magnite Access.
  • DNPA publishers will use Magnite's self-service tool to discover & activate first- & third-party audience segments for streamlined access to premium inventory.
  • The collaboration enables a shared data infrastructure for creating high-value audience segments across premium inventory.
  • The unified ecosystem supports private marketplace (PMP) & programmatic guaranteed (PG) deals to enhance value for publishers & advertisers.
  • Publishers can create cross-publisher audience packages, such as curated segments for travel enthusiasts.
  • DNPA Secretary General Sujata Gupta stated the partnership leverages advanced technology to deliver better advertiser value while maintaining publisher control.
  • Magnite Managing Director Gavin Buxton highlighted the initiative as a first-of-its-kind collaboration to elevate independent journalism.
  • DNPA represents 22 of India's leading news media organizations committed to promoting journalism standards & digital innovation.