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Dogfish Head to Host Dog & Owner Lookalike Contest this National Dog Day

  • Dogfish Head hosts its inaugural Dog & Owner Lookalike Contest on Wednesday, August 26, 2026, from 5-9 p.m. at the Bandshell in Industry City, Brooklyn.
  • The free event celebrates the resemblance between humans & their dogs through a contest judged by Big Boi, @littlebearlumi, & Sam Calagione.
  • Contestants compete for the "Best in Show" title based on resemblance & showmanship, with onsite signups open starting at 5 p.m.
  • First-place winners receive a year's supply of Dogfish Head beverages, a three-night stay at Dogfish INN in Delaware, a $1,000 travel stipend, a $250 gift card, treats from Waggies by Maggie & Friends, & a matching trophy.
  • Second & third-place prizes include BarkBox subscriptions, Waggies treats, Dogfish Head swag, & matching trophies.
  • Event partners include Waggies by Maggie & Friends, Priority Bicycles & Xtracycles, & BARK, with proceeds from a cargo bike raffle benefiting a local animal nonprofit.
  • Waggies by Maggie & Friends is a nonprofit that employs individuals with intellectual disabilities & uses spent grain from Dogfish Head in its treats.
  • The brewery will serve craft beers & ready-to-drink cocktails to guests aged 21+ at the event.