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DreamWorks Animation and Mattel’s Fisher-Price Subsidiary Announce Exclusive Licensing Relationship

NEW YORK--(BUSINESS WIRE)--Mattel, Inc.’s (NASDAQ: MAT) subsidiary, Fisher-Price®, Inc., and DreamWorks Animation SKG, Inc. (NASDAQ: DWA) today announced that they have entered into an exclusive licensing relationship in which Fisher-Price, the world’s leading brand of infant and preschool toys, will serve as the worldwide master toy licensee for a number of DreamWorks Animation’s theatrical feature film releases and television series.