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PR Newswire·

Dutch Bros® Rolls Out the Pink Carpet for Third Annual National Passenger Princess Day

  • Dutch Bros launches its third annual National Passenger Princess Day celebration on November 18, 2026.
  • A new signature drink named Pink Majesty Rebel launches on November 13, featuring crown sprinks & available blended or as lemonade.
  • A limited-edition online merch collection drops on November 13 at 12 p.m. PST, including a fuzzy seat belt cover, credit card wand, bedazzled cup holder, & oversized hoodie.
  • Three rhinestone car vent charms are available in-store with medium or large drink purchases starting November 18 at 5 a.m. local time.
  • The Pink Majesty Rebel & car vent charms are available at all 1,273+ Dutch Bros locations while supplies last.
Company
Dutch Bros Coffee
Keywords
Dutch Bros Coffee