e-Dialog’s Relevance Trajectory Helps Marketers Drive Targeted Customer Conversations Across Multiple Channels

BURLINGTON, Mass.--(BUSINESS WIRE)--e-Dialog, a proven provider of advanced e-mail and multichannel marketing solutions within the GSI Commerce (Nasdaq: GSIC) Marketing Services division, today announced it has released version two of the Relevance Trajectory: A Guide to Understanding, Measuring, and Improving Message Relevance. The methodology enables marketers to expand the power of relevant e-mail marketing across multiple channels, in particular mobile devices and social media, to drive continuous customer engagement.