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e.l.f. Beauty Brings Change the Board Game to the University of California, Berkeley, Inspiring the Next Generation of Leaders

  • e.l.f. Beauty launched a new 12-week student-led DeCal course at UC Berkeley as an expansion of its Change the Board Game initiative, created in partnership with the Undergraduate Marketing Association & The Berkeley Forum.
  • The course provides students with direct access to e.l.f. executives & guest speakers to discuss executive leadership, board service, marketing, finance, technology, AI, & people & talent.
  • Curriculum focuses on corporate board responsibilities, pathways to board-level positions, the impact of diverse perspectives on decision-making, & professional development in networking, interviewing, & personal branding.
  • Students will complete a semester-long collaborative project to propose new ways to expand the Change the Board Game initiative & make leadership more inclusive across industries.
  • The initiative aims to double the rate at which women & people of color join U.S. public company boards by 2027 by expanding networks, knowledge, & pathways for qualified leaders.
  • e.l.f. Beauty's Board is among less than 1% of U.S. public companies with at least 60% women & 40% diverse members, contrasting with the broader market where women hold 28% of seats & 74% of directors are white as of July 2026.
  • Since its 2024 launch, the program has grown into a multi-year effort spanning awareness, research, advocacy, education, & direct investment, uniting nearly 500 leaders in its coalition.
  • Over 60 executives have participated in the Accelerate board-readiness program, with 58% of graduates now serving on boards.
  • Kory Marchisotto, President of e.l.f. Brands, emphasized that representation in high-level power shapes decisions & possibilities, noting that access is the primary barrier for talent.
  • e.l.f. Beauty is a cruelty-free, vegan company that donates 2% of net profits to organizations creating positive impacts.