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e.l.f. Brands Hits the Pitch for Year Two with Tottenham Hotspur Women

ELF
  • e.l.f. Brands continues its partnership with Tottenham Hotspur Women as the Official Back of Shirt Sponsor for the 2026-2027 season following the team's most successful WSL season in history.
  • The collaboration aims to champion women's football growth, create wider access to sport, & accelerate pathways for the next generation of leaders.
  • Last season, e.l.f. organized an event for 180 young girls to meet Spurs players & former captain Jenna Schillaci, focusing on applying on-pitch skills to future workforce success.
  • e.l.f. released the "Girls Who Play Change the Game" report with Parity, surveying over 9,500 respondents across the UK, US, Canada, & Germany.
  • The study reveals 95% of "Everyday Athletes" learned professional skills through sport, with teamwork, communication, & adaptability being most common.
  • Research shows "Everyday Athletes" are nearly 50% more likely to hold leadership roles & 36% more likely to have negotiated their salary in the UK compared to non-athletes.
  • Patrick O'Keefe, Chief Integrated Marketing Officer at e.l.f. Brands, stated the partnership aims to force multiply visibility, access, & opportunity for women in sports.
  • Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, described the alliance as a union of two disruptors committed to driving the women's game forward.
  • The 2026-2027 season will feature unique experiences, innovative content, & community initiatives between the two organizations.
  • e.l.f. maintains a broader network of empowering.legendary.female partnerships including the NWSL, PWHL, & athletes such as Billie Jean King, Jess Carter, & Katherine Legge.