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e.l.f. Brands Is Bringing eyes.lips.fairgrounds. to the State Fair of Texas

  • e.l.f. Brands is launching its "eyes.lips.fairgrounds. south" activation at the State Fair of Texas following the success of its Minnesota debut.
  • The activation runs from Friday, October 9, through Sunday, October 11, 2026, featuring a large pickle jar display inspired by the brand's Glow Reviver Melting Lip Balms.
  • e.l.f. will debut its Texas-tall Suntouchable Invisi-Stick product alongside other items from e.l.f. Cosmetics, e.l.f. SKIN, & e.l.f. Hair.
  • Brand representatives will be present near the Big Tex icon to gift products & engage with attendees until supplies run out.
  • The Minnesota activation previously saw over 64,000 visitors who spent an average of 8 minutes at the booth.
  • Patrick O'Keefe, Chief Integrated Marketing Officer, stated the strategy focuses on meeting the community where they are in unexpected locations to build deeper connections.
  • This approach aims to complement e.l.f.'s digital footprint by creating unique in-person experiences, noting that 95% of fairgoers attend to socialize & connect.
  • e.l.f. is the only beauty brand currently activating at the State Fair of Texas.
  • The State Fair of Texas hosts over 2 million attendees annually & has operated for 140 years.