Business Wire·Jul 9, 2026, 11:35 AM ET

e.l.f. Cosmetics is Giving Away Thousands of Driving Lessons to UK Learners

e.l.f. Cosmetics partners with RED Driver Training to launch the "Grip, Set, Go" campaign aimed at democratizing access to driving lessons for UK learners.
The initiative addresses rising costs that average £3,000, with 60% of young people abandoning lessons due to financial barriers.
Thousands of UK learners can win 10 hours of free driving lessons through a sweepstakes open from 9th July to 31st July 2026.
Research commissioned by e.l.f. reveals that over 70% of UK women feel more empowered with a license, while one-third have missed job opportunities due to lacking one.
The campaign includes educational content from RED instructors shared on e.l.f. social channels to provide expert guidance.
An in-person activation called the "Power Grip Garage" will take place on 30th July at Protein Studios in London.
Fifteen e.l.f.-branded cars will be deployed nationwide in cities with the longest test center waitlists to support learners.
The campaign name & tagline are inspired by e.l.f.'s Power Grip Primer & Setting Spray, symbolizing skills that last a lifetime.
e.l.f. ambassador Katherine Legge, a professional racing driver, supports the initiative to help remove financial barriers to independence.
RED Driver Training is a UK EdTech platform supporting over 100,000 learners annually through a network of 2,000 instructors.