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e.l.f. Expands Into Fragrance and Body Care Categories with Launch of e.l.f. POP, Debuting Limited-Edition Holiday “Spicy Bundt Nice” Collection Inspired by Tromsø, Norway

  • e.l.f. Brands launches e.l.f. POP, a new fragrance & body care collection designed to transport consumers to sensorial destinations.
  • The debut limited-edition holiday drop is e.l.f. POP: Tromsø, inspired by winter wonders in Norway.
  • The signature scent "Spicy Bundt Nice" features notes of holiday spice cake, orange zest, cardamom, butter cream frosting, cedarwood, & warm musk.
  • The Tromsø collection includes three SKUs: a fragrance mist ($13), a silky body cream ($13), & a travel-size kit ($12).
  • Full e.l.f. POP lineup featuring additional destination scents is scheduled for release in January 2027.
  • The brand partnered with Norwegian artists Esra Røise for visuals & SKAAR for the launch soundtrack.
  • The collection launched on TikTok Shop US on October 4, 2026, with global availability expanding to elfcosmetics.com, TikTok Shop UK, TikTok Shop Germany, & Amazon (US/UK/DE/CA) starting October 5-6, 2026.
  • 42% of fragrance wearers seek scents that evoke mood or emotion, driving the category's status as the fastest-growing beauty sector globally.
  • The e.l.f. POP name honors the brand's previous community-loved Jelly Pop mini collection.